Reputation Armor

Reputation Armor notes that Reverse Search Engine Optimization goes right along with the structure of your online reputation management agenda. It is the quickest, most capable resolution for dealing with negative results that have surfaced on the search engines about you or your company. By forcing negative listings from the front page of Google, Yahoo, and Bing, reverse SEO protects you from the detrimental annotations of others.

Negative exposure online has become one of the most frustrating challenges for Reputation Armor clients.

With sites like RipOffReport.com it is easier than ever for anyone to post anything. These Complaints are typically anonymous. Reputation Armor has found that names are consistently unattached to forum threads, blog posts, and even entire websites. Therefore, it is an complex task to track and address the source of the complaint. Furthermore, Reputation Armor has found that the growing popularity of social networking platforms has made it easier than ever for anyone with a accusation or false complaint to give weight to their resentment.

If you or your company has been the target of negative online complaints, it may be time to launch a reverse SEO campaign with Reputation Armor

In the following, Reputation Armor will spell out how negative results gain footing within the search engines, and how it can lead to a public relations nightmare. We’ll also provide a working blueprint for executing a reverse SEO campaign and controlling the damage.

Managing Negative Results With Reverse Search Engine Optimization

To appreciate why reverse SEO is effective, the ReputationArmor.com team thinks you should be aware of how negative results take root within the top search listings in the first place. Google, Yahoo, and Bing rank pages based on a large number of criterion. If a website and its individual pages satisfy the most important of those criteria, those pages will rank well.

A lot of the negative results that target companies are to be found on websites that meet key ranking parameters in the search algorithms. That means the negative results can climb into the top positions and gain exposure. When people search for you or your company, they’ll see the ghastly press.

Reputation Armor s reverse search engine optimization consists of an Online Reputation Management strategy that pushes negative exposure from the top search positions. By removing the negative results from the first 2 or 3 pages of listings, reverse SEO limits its exposure and suppresses its force.

Fundamentals Of A Triumphant Reverse SEO Campaign

Like search engine marketing, reverse SEO uses a systematic, multi dimensional approach to protect your online reputation. The first step that Reputation Armor recommends is to identify the sites and pages that include negative results about your company, and are ranking for central keywords. Those keywords might include your name, that of your company, or key employees.

The second step of reverse SEO as Reputation Armor observes it is to analyze those sites and pages for their respective ranking authority. That will help you establish the effort and tools you’ll need to use in order to move them from the first page of listings within Google, Yahoo, and Bing.

The third step is to assemble the necessary tools and execute your reverse SEO campaign. Deployment of optimization tools such as press releases, a new network of competing sites and blogs, social media profiles, and social bookmarking programs begins immediately when Reputation Armor starts a campaign for a client. A Reputation Armor Reverse Search Engine Optimization campaign also includes heavy content syndication to build high-quality links. Reverse SEO Begins

Before Negative Press Emerges

Reputation Armor has found that the best time to launch a reverse SEO campaign is before negative results appear in the search results that are generated by search engines. This is due to the way that the pages link. A page will rank well within the search engines if there are enough links pointing toward it. However, once it ranks, it will receive a larger spotlight. Negative results can spread in a hurry as people attach the links pointing to those negative results to their own blogs, sites, forums, and social media accounts. That creates a growing portfolio of links pointing toward the damaging press, cementing its position in the top listings. It becomes more difficult to address. By launching a “Reputation Armor” reverse SEO campaign upfront, you can thwart the negative results

from gaining exposure in the first place.

Armor Your Online Reputation with Reverse SEO

Reverse SEO should play a key role in your online reputation management. It is effortless for unsatisfied customers, resentful employees and malicious competitors to discolor your name. And when it happens, it is usually done under the cover of anonymity.

To launch your Reputation Armor reverse SEO campaign now – before trouble strikes and the damage begins to gain momentum in popular search engines, contact Reputation Armor @ 888-358-ARMOR

Over the years Reputation Armor has seen the number of Social networking sites grow very fast. Below is list of the top 175 social networking sites. Reputation Armor (ReputationArmor.com) utilizes a majority of these, along with others, in order to deliver our clients a comprehensive social networking base to their reputation management campaign. *Listed Alphabetically*

Reputation Armor (ReputationArmor.com) wants our potential clients to understand that your name is in all actuality a brand. Individuals identify you by that name when deciding whether to do business with you, at least as far as online. Your name is also what will be drawn on in order to search out positive or negative reviews.

Do you own your name online?

Do you own “YourName.com? For example, “ReputationArmor.com”. What about nicknames and product names associated with you and your company? Also, sub-domains are very important, for example, “ReputationArmor.net”, and “ReputationArmor.org”

Even if you by no means plan to construct these into real websites, having someone else own these sites can be disastrous. Someone out there may decide that they don’t necessarily like you. Or a competitor to your business  may fix on ruining your online reputation. They can put whatever negative information about you they like for millions to see? Reputation Armor has even seen instances were a malicious porn or hate site was built that is made to look like it is associated with r our clients name or business. What do you think the outcome of this was when potential clients Googled their name?

This is actually a bona fide problem that Reputation Armor observes more often than one might think. Owning all of the potential deviations of your domains goes a long way in proactively guard your brand and online reputation.

Reputation Armor takes things a step further for our clients. We utilize the domains by building actual web sites. When anyone searches their name/companyName, they find a Google results page filled with relevant, positive links.

Reputation Armor advises clients that it is best to take an “Own it before there is a problem” approach. Optimistically there problems would never arrive, but realistically they often do.

Suppressing Negative Reviews

Reputation Armor is aware that Yelp has found itself somewhat under fire lately. There have been unrelenting rumors, and now lawsuits, that the site compresses negative reviews as a way to persuade companies to advertise on the site. Yelp has sturdily denied these rumors, yet they seem to remain. Regardless of Yelp’s denials, having these rumors constantly in the air challenges the integrity of the entire site.

While At the Same Time Suppressing Positive Reviews?

Reputation Armor has also heard from our clients that after declining a request to purchase advertising on Yelp, a number of positive reviews from their business’ listing on the reviews site mysteriously disappeared, downgrading the company’s rating on the site.

Reputation Armor is beginning to question whether any of the content on Yelp can actually be trusted. We see fake complaints on review sites daily. These negative results harm the online reputation of the businesses that they address. To think that companies and individuals have to fight against this sort of thing, not only from disgruntled ex-employees and competitors, but the actual review site itself, is astounding.

What do you think?

Reputation Armor notes that with information spreading like wildfire on the Internet, individuals and companies trying to protect their brands need to stay up to date on their online reputation management. The popularity of blogs and forums allow ample opportunities for fake reviews and illegitimate complaints to spoil a brand’s reliability overnight. Also, negative publicity, whether true or false, appear in search results whether someone is searching for it or not. For this reason Reputation Armor (ReputationArmor.com) wants our potential clients to understand the importance of proactive online reputation management.

Here are a few proactive online reputation management tips from Reputation Armor that any company/individual should consider when building their online brand:

Use social networking to your advantage—Social networking sites are enormously popular to people as well as search engines. Reputation Armor suggests that building pages on sites, such as MySpace, LinkedIn, Facebook, and others, and update them regularly with good relevant content.

Issue regular press releases—Press releases are a very efficient way to spawn interest and announce new products and promotions. Just make sure that they are newsworthy. Reputation Armor utilizes press releases on a weekly basis for our clients.

Produce videos—After just a few years since its inception, YouTube is known around the world. Make the most of the power of that awareness by producing videos about your brand(s), uploading them to YouTube, and embedding them on your site. Some suggestions from Reputation Armor are: DIY videos, demonstrations, or new uses your product—the higher the quality the better it will speak of the brand’s credibility.

Host a blog on the company website—Then update it frequently with topical content that connects your visitors. Use the blog to gain priceless feedback from your customers or update them about what’s new. Blog posts also rank highly in search results. Reputation Armor employs the use of many blogs for our customers as well as maintaining a few of our own(like this one)

Include social bookmarking tools—Place them at the bottom of each blog post. The salient point here is: Make it as simple as possible for your viewers to share your content. This will increase targeted traffic to your site and build brand recognition for small or no investment.

Although this  is just a short list of tips from Reputation Armor, all of them are realistic, economical, and make a good deal of impact on proactive online reputation management. They get your name out, build brand recognition. Reputation Armor(ReputationArmor.com) recognizes that negative publicity can happen to any company/individual, whether it’s justified or not, but following the previous tips can lower the potential impact of negative publicity.

For more information on Proactive Online Reputation Management, Contact Reputation Armor (ReputationArmor.com)  @ 888-358-2766

Schemes and SEO are not really terms that go together.  SEO is not about scheming, despite what some SEO firms may tell you.  Rather, SEO is about a set of processes, both onsite and offsite, that work together to “prove to” Google, Yahoo and Bing  that your website should be ranked higher than the others for a particular keyword or phrase.  Whether you call them tricks or processes or techniques, here are some effective SEO steps that Reputation Armor use that actually make a difference:

• Page Title
  There are a variety of metatags at the very top of a web site’s source code, usually Title, Description and Keyword tags. Out of these, the title carries the most weight in the indexing of your website with search engines. When a search engine is looking to determine what a particular page is about, that’s what it’s going to look for (not to mention being the first thing that visitors will see when they look at your search engine listing). Reputation Armor recommends sticking a keyword or two in the title tag (but not so many that it looks like spam to a search engine). Place your company name at the end of the title and that particular page’s title with keywords in the beginning of the title.
• H1 Headers
  Headers are what help users and search engines both know what the key points of that page are going to be. Put in an H1 tag, and further break down the copy with H2 and H3 tags. Reputation Armor notes that not only will that break up the copy on the page, but it will also let search engines know what’s on the page and give priorities to the content that will assist in indexing the site appropriately.
• Alt Descriptions
  Search engines love descriptive images. Putting alt descriptions on the images give relevant text that search engines can recognize when indexing the site. Remember that the more relevant text you have on the page, the better your chances are in search engine rankings.
• Titles for Links
  Reputation Armor uses the same standard that applies for images here. Text that describes the link that you are about to click helps users and search engines both.
• Relevant & Unique Content
  Reputation Armor shouldn’t have to reinforce the obvious here, but making your content vivid, attractive and understandable isn’t enough (even though it’s very important). Just make it natural, relaxed and relevant, both to users and to Google.
• Good Links
  High-quality links are essential to getting traffic and getting a high page rank. Blogs, social media and other niche links are vital to your page rank. Reputation Armor builds a give-and-take with other related sites, but steers clear of link farms  spam like sites that can actually push down your page rank and kill your legitimacy with visitors.
• Flash and Html
  Users love Flash animation; search engines don’t. If you’ve got to have Flash on your site, make sure that you have an HTML equivalent side-by-side with it. And if you’ve got to have a Flash or splash page on your landing page, include a “skip intro” option, links to your main site content or sitemap. Reputation Armor observes that not only do splash landing pages confuse search engines, they’ve become so cliché’ that they annoy visitors as well.
• Webmaster Tools
  Google, Yahoo and Bing have webmaster sections where you can create an account, upload a sitemap and get a glimpse of stats about the crawling of your website. Pull from all this data to optimize your website and your individual pages. This is an essential tool that Reputation Armor uses often.
• Content Management System
  If your site is still built on individual asp, php or html files, switch to a content management system such as Wordpress, Joomla or Drupal. It will make your life much easier and give you a team of tools to promote your site. It will also increase user interaction and reduce the amount of time you spend on updates and changes to your site.

Reputation Armor understands the importance of Social Networking Sites. So we would like  to share  the Reputation Armor top 20 list. Rankings bases on popularity as of this month

1 | facebook.com

2 | MySpace

3 | twitter

4 | LinkedIn.com

5 | classmates.com

6 | Ning.com

7 | Bebo.com

8 | HI5.com

9 | Tagged.com

10 | myyearbook.com

11 | Multiply.com

12 | friendster.com

13 | Meetup

14 | BlackPlanet

15 | Gaia Online

16 | Piczo

17 | orkut.com

18 | FotoLog.com

19 | Skyrock.com

20 | badoo.com

To learn more about how to use social networking to manage your online reputation,

contact Reputation Armor @ 888-358-2766

Reputation Armor is aware that getting a first-page Google result is more difficult than ever. Not only do Google’s search and indexing algorithms continue to evolve in intricacy, but Google has given over more and more of its search results real estate to intermingled search results, displaying videos and images towards the top of the first page, and pushing down traditional web results that would have otherwise contended for top rankings.

But where most see problems, Reputation Armor finds opportunity. Even though Google’s brand new zeal for video has fashioned more competition for a smaller amount of traditional search results, it has allowed clients of Reputation Armor with video resources to lucratively attain first-page rankings. In fact, Reputation Armor has found that videos were 53 times more likely than traditional web pages to receive an organic first-page ranking.

For more information on Video Search Engine Optimization, Contact Reputation Armor, 888-358-2766

Use the “About” text box to place keyword-dense prose near the top of your Page

Reputation Armor suggests that a key SEO strategy that should be employed on your Facebook Page whenever practicable is placing keyword-dense text as close to the top of the Page as possible. Because Facebook limits where Page owners can place large chunks of text on the default Wall tab of Facebook Pages, the “About” box, in fact, represents the uppermost position in the CSS structure of the page to add custom text.

In order to add text to your Page’s “About” box, click the “Write something about [YourPage]” in the box underneath your Page’s profile picture. You’ll then be able to enter custom text in the input box – there is a 250 character limit, so choose your words wisely.

Reputation Armor: HP TouchSmart Twitter/Facebook Contest

Win a brand new HP TouchSmart 300 Desktop PC from ReputationArmor.com. Reputation Armor is giving away this brand new PC to a lucky winner in the Month of March.

How to enter the contest:

Option1: Visit Our Twitter Page and retweet the “Contest Post” or Tweet This Blog Post

Option2: Become a Fan of ours on FaceBook Click Here

If you choose both options you will double your chances of winning! The winner will be selected March 31, 2010.