Reputation Armor

First of all, Reputation Armor will take a look at how Google describes PageRank

“PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important””

So Google basically describes PageRank as the domino effect from a “ballot” among all the other pages on the on the net. A backlink to a page counts as a vote of support. The PageRank of a page is defined by and depends on the amount and PageRank of all pages that link to it (”incoming links”).

Google assigns a ranking from 0-10 for each page; this PageRank reflects a site’s significance in the eyes of Google. The PageRank of a particular page is more or less based upon the quantity of inbound links as well as the PageRank of the pages providing the links. Other factors include, but are not limited to, relevance of search words on the page and actual visits to the page reported by the Google toolbar also influence the PageRank. In order to prevent manipulation and Spamdexing, Google does not provide explicit details about other factors that influence PageRank.

The History Of PageRank

Contrary to most users’ beliefs, the “Page” in PageRank does not stand for the page of the ranking; instead it was developed at Stanford University by Larry Page and soon after Sergey Brin as a component of a research project about a new type of search engine.

The Next Google PageRank Update

If Google maintains the schedule of previous PageRank updates, then Reputation Armor expects to see the next update to take place sometime between June 30^th and July 7^th.

Reputation Armor notes that Reverse Search Engine Optimization goes right along with the structure of your online reputation management agenda. It is the quickest, most capable resolution for dealing with negative results that have surfaced on the search engines about you or your company. By forcing negative listings from the front page of Google, Yahoo, and Bing, reverse SEO protects you from the detrimental annotations of others.

Negative exposure online has become one of the most frustrating challenges for Reputation Armor clients.

With sites like RipOffReport.com it is easier than ever for anyone to post anything. These Complaints are typically anonymous. Reputation Armor has found that names are consistently unattached to forum threads, blog posts, and even entire websites. Therefore, it is an complex task to track and address the source of the complaint. Furthermore, Reputation Armor has found that the growing popularity of social networking platforms has made it easier than ever for anyone with a accusation or false complaint to give weight to their resentment.

If you or your company has been the target of negative online complaints, it may be time to launch a reverse SEO campaign with Reputation Armor

In the following, Reputation Armor will spell out how negative results gain footing within the search engines, and how it can lead to a public relations nightmare. We’ll also provide a working blueprint for executing a reverse SEO campaign and controlling the damage.

Managing Negative Results With Reverse Search Engine Optimization

To appreciate why reverse SEO is effective, the ReputationArmor.com team thinks you should be aware of how negative results take root within the top search listings in the first place. Google, Yahoo, and Bing rank pages based on a large number of criterion. If a website and its individual pages satisfy the most important of those criteria, those pages will rank well.

A lot of the negative results that target companies are to be found on websites that meet key ranking parameters in the search algorithms. That means the negative results can climb into the top positions and gain exposure. When people search for you or your company, they’ll see the ghastly press.

Reputation Armor s reverse search engine optimization consists of an Online Reputation Management strategy that pushes negative exposure from the top search positions. By removing the negative results from the first 2 or 3 pages of listings, reverse SEO limits its exposure and suppresses its force.

Fundamentals Of A Triumphant Reverse SEO Campaign

Like search engine marketing, reverse SEO uses a systematic, multi dimensional approach to protect your online reputation. The first step that Reputation Armor recommends is to identify the sites and pages that include negative results about your company, and are ranking for central keywords. Those keywords might include your name, that of your company, or key employees.

The second step of reverse SEO as Reputation Armor observes it is to analyze those sites and pages for their respective ranking authority. That will help you establish the effort and tools you’ll need to use in order to move them from the first page of listings within Google, Yahoo, and Bing.

The third step is to assemble the necessary tools and execute your reverse SEO campaign. Deployment of optimization tools such as press releases, a new network of competing sites and blogs, social media profiles, and social bookmarking programs begins immediately when Reputation Armor starts a campaign for a client. A Reputation Armor Reverse Search Engine Optimization campaign also includes heavy content syndication to build high-quality links. Reverse SEO Begins

Before Negative Press Emerges

Reputation Armor has found that the best time to launch a reverse SEO campaign is before negative results appear in the search results that are generated by search engines. This is due to the way that the pages link. A page will rank well within the search engines if there are enough links pointing toward it. However, once it ranks, it will receive a larger spotlight. Negative results can spread in a hurry as people attach the links pointing to those negative results to their own blogs, sites, forums, and social media accounts. That creates a growing portfolio of links pointing toward the damaging press, cementing its position in the top listings. It becomes more difficult to address. By launching a “Reputation Armor” reverse SEO campaign upfront, you can thwart the negative results

from gaining exposure in the first place.

Armor Your Online Reputation with Reverse SEO

Reverse SEO should play a key role in your online reputation management. It is effortless for unsatisfied customers, resentful employees and malicious competitors to discolor your name. And when it happens, it is usually done under the cover of anonymity.

To launch your Reputation Armor reverse SEO campaign now – before trouble strikes and the damage begins to gain momentum in popular search engines, contact Reputation Armor @ 888-358-ARMOR

Reputation Armor Online Reputation Management Tips:

Your online reputation is just as vital to your success as any other marketing tactic that you organize.

Online Reputation Management, or ORM as it’s commonly called, involves assiduous monitoring of your company’s brand and reputation on the web aiming to protect your business reputation and counteract any negative online content from parties not related to your company. Content can be posted on the web about your company in blog posts or comments, customer review websites, community websites, social media forums and so on. As the Internet becomes a progressively more essential part of people’s lives, online reputation has become just as important as offline reputation.

Here are some tips from reputation armor to defend and manage your online reputation and create good consciousness with anyone who searches your company or business:

Reputation Armor Tip #1

Optimize your Website for Search Engines -It’s important to get it optimized for search engines. This will not only ensure top rankings on search engines for your desired keywords, but it will also ensure that potential customers will be able to find your business effortlessly on the web. As positive comments about your business boost up the search engines, negative publicity will automatically be pressed down the.

Reputation Armor Tip #2

Set Up a Monitoring System – In order to monitor the presence of your company or brand, you need to keep an eye on all that is being said about your business online. Start by setting up Google Alerts, Yahoo Alerts and subscription feeds like Technorati and BlogPulse. This will give you a constant stream of content that references your business which you can then select to handle as a result.

Reputation Armor Tip #3

Start an Online discussion – In business, you will come across both positive and negative reviews about your company. It’s certainly not unusual to come across negative comments once in a while. If you see negative online feedback about your company or business, then don’t be afraid to address the situation.

Just don’t address it by commenting on the site on which the complaint originated. The fact is that Reputation Armor observes this all the time. Many times Reputation Armor s clients have already done this before contacting us; commenting on the site directly adds more “weight” to it and more often than not ascends the result.

Reputation Armor Note:

Negative publicity can have a significant wounding impact on your business. The best course to take for online reputation management is to be proactive. If you want more information contact Reputation Armor

888-358-ARMOR

What exactly is online brand reputation management (BRM)?

Basically, negative or malicious press in SERPS (search engine results pages) can be battled by creating positive content and submitting it through the proper channels. If search engines deem the content it will replace the negative results which will be pushed farther down the SERPs until that post by a disgruntled blogger is on page four and your good name has been restored.

How do you combat a high-ranking negative reference to your name or company?

It is far easier to attain high rankings for a business or domain name because there is less competition for these words than for the goods or services they provide. Also, when pushing down negative rankings for an individual’s name, the name itself is important. If a Reputation Armor client’s name is Gorgonzola  Wikenstienerpalooza then it is way simpler. If on the other hand, their name is John Smith, then it becomes a task that only the best of the best reputation/brand management firms can handle.

The same blogs, forums and social networking sites which can be used to negate or slur a brand, can be used to armor it. Here are some of reputation armor’s methods

Well-written, newsworthy press releases are great Brand Reputation Management (BRM) tools for synchronized direct traffic and SERP manipulation. Even when reputation armor clients use free PR networks, they will still make a visible impact if your targeted name or company is reasonably unique.

Reputation Armor builds Squidoo lenses and HubPages for our clients. We place their name in the title and URL – as in both cases you get to pick it yourself – and it is static. This works great, regardless of whether or not your lens on “Online Reputation Management” made any revenue last year.

Building Blogger accounts is another method Reputation Armor likes to employ, again we place their name in the title and URL. You can use your mission statement or About Us page and split it into a few posts. Leave it to simmer and watch what happens.

Social Media/Networking sites with more of a professional audience – Your LinkedIns and your Facebooks as opposed to your Friendsters and MySpaces – will get indexed quickly and rise just as fast. Reputation Armor builds these kinds of profiles for our clients.

The next step is indexing – Once you’ve built profiles, a blog, a couple lenses and a hub what next? Get it all spidered (crawled by search engines) by linking to each from the sidebar of the blogger account you just created and then linking to that from your site – or another high ranking site that gets crawled regularly.

Build a custom RSS feed for the phrase you want to shield. Use Google or Yahoo! tools to watch for negative stories or press releases. Now you are on your way to proactively protecting your brand.

For more information about Brand Reputation Management contact, Reputation Armor

Reputation Armor notes that with information spreading like wildfire on the Internet, individuals and companies trying to protect their brands need to stay up to date on their online reputation management. The popularity of blogs and forums allow ample opportunities for fake reviews and illegitimate complaints to spoil a brand’s reliability overnight. Also, negative publicity, whether true or false, appear in search results whether someone is searching for it or not. For this reason Reputation Armor (ReputationArmor.com) wants our potential clients to understand the importance of proactive online reputation management.

Here are a few proactive online reputation management tips from Reputation Armor that any company/individual should consider when building their online brand:

Use social networking to your advantage—Social networking sites are enormously popular to people as well as search engines. Reputation Armor suggests that building pages on sites, such as MySpace, LinkedIn, Facebook, and others, and update them regularly with good relevant content.

Issue regular press releases—Press releases are a very efficient way to spawn interest and announce new products and promotions. Just make sure that they are newsworthy. Reputation Armor utilizes press releases on a weekly basis for our clients.

Produce videos—After just a few years since its inception, YouTube is known around the world. Make the most of the power of that awareness by producing videos about your brand(s), uploading them to YouTube, and embedding them on your site. Some suggestions from Reputation Armor are: DIY videos, demonstrations, or new uses your product—the higher the quality the better it will speak of the brand’s credibility.

Host a blog on the company website—Then update it frequently with topical content that connects your visitors. Use the blog to gain priceless feedback from your customers or update them about what’s new. Blog posts also rank highly in search results. Reputation Armor employs the use of many blogs for our customers as well as maintaining a few of our own(like this one)

Include social bookmarking tools—Place them at the bottom of each blog post. The salient point here is: Make it as simple as possible for your viewers to share your content. This will increase targeted traffic to your site and build brand recognition for small or no investment.

Although this  is just a short list of tips from Reputation Armor, all of them are realistic, economical, and make a good deal of impact on proactive online reputation management. They get your name out, build brand recognition. Reputation Armor(ReputationArmor.com) recognizes that negative publicity can happen to any company/individual, whether it’s justified or not, but following the previous tips can lower the potential impact of negative publicity.

For more information on Proactive Online Reputation Management, Contact Reputation Armor (ReputationArmor.com)  @ 888-358-2766

Schemes and SEO are not really terms that go together.  SEO is not about scheming, despite what some SEO firms may tell you.  Rather, SEO is about a set of processes, both onsite and offsite, that work together to “prove to” Google, Yahoo and Bing  that your website should be ranked higher than the others for a particular keyword or phrase.  Whether you call them tricks or processes or techniques, here are some effective SEO steps that Reputation Armor use that actually make a difference:

• Page Title
  There are a variety of metatags at the very top of a web site’s source code, usually Title, Description and Keyword tags. Out of these, the title carries the most weight in the indexing of your website with search engines. When a search engine is looking to determine what a particular page is about, that’s what it’s going to look for (not to mention being the first thing that visitors will see when they look at your search engine listing). Reputation Armor recommends sticking a keyword or two in the title tag (but not so many that it looks like spam to a search engine). Place your company name at the end of the title and that particular page’s title with keywords in the beginning of the title.
• H1 Headers
  Headers are what help users and search engines both know what the key points of that page are going to be. Put in an H1 tag, and further break down the copy with H2 and H3 tags. Reputation Armor notes that not only will that break up the copy on the page, but it will also let search engines know what’s on the page and give priorities to the content that will assist in indexing the site appropriately.
• Alt Descriptions
  Search engines love descriptive images. Putting alt descriptions on the images give relevant text that search engines can recognize when indexing the site. Remember that the more relevant text you have on the page, the better your chances are in search engine rankings.
• Titles for Links
  Reputation Armor uses the same standard that applies for images here. Text that describes the link that you are about to click helps users and search engines both.
• Relevant & Unique Content
  Reputation Armor shouldn’t have to reinforce the obvious here, but making your content vivid, attractive and understandable isn’t enough (even though it’s very important). Just make it natural, relaxed and relevant, both to users and to Google.
• Good Links
  High-quality links are essential to getting traffic and getting a high page rank. Blogs, social media and other niche links are vital to your page rank. Reputation Armor builds a give-and-take with other related sites, but steers clear of link farms  spam like sites that can actually push down your page rank and kill your legitimacy with visitors.
• Flash and Html
  Users love Flash animation; search engines don’t. If you’ve got to have Flash on your site, make sure that you have an HTML equivalent side-by-side with it. And if you’ve got to have a Flash or splash page on your landing page, include a “skip intro” option, links to your main site content or sitemap. Reputation Armor observes that not only do splash landing pages confuse search engines, they’ve become so cliché’ that they annoy visitors as well.
• Webmaster Tools
  Google, Yahoo and Bing have webmaster sections where you can create an account, upload a sitemap and get a glimpse of stats about the crawling of your website. Pull from all this data to optimize your website and your individual pages. This is an essential tool that Reputation Armor uses often.
• Content Management System
  If your site is still built on individual asp, php or html files, switch to a content management system such as Wordpress, Joomla or Drupal. It will make your life much easier and give you a team of tools to promote your site. It will also increase user interaction and reduce the amount of time you spend on updates and changes to your site.

Reputation Armor is aware that getting a first-page Google result is more difficult than ever. Not only do Google’s search and indexing algorithms continue to evolve in intricacy, but Google has given over more and more of its search results real estate to intermingled search results, displaying videos and images towards the top of the first page, and pushing down traditional web results that would have otherwise contended for top rankings.

But where most see problems, Reputation Armor finds opportunity. Even though Google’s brand new zeal for video has fashioned more competition for a smaller amount of traditional search results, it has allowed clients of Reputation Armor with video resources to lucratively attain first-page rankings. In fact, Reputation Armor has found that videos were 53 times more likely than traditional web pages to receive an organic first-page ranking.

For more information on Video Search Engine Optimization, Contact Reputation Armor, 888-358-2766

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live with unique, relevant content and offer social interaction/Web 2.0 for
visitors.

Tip brought to you by Reputation Armor