Using a Blog as a reputation management tool is very common. Blogs rank well on Google, they are easy to update and manage, and you can get a new blog online within 30 Minutes or less.

Most bloggers use Wordpress because of how easy it is to install and manage. Wordpress is a free blogging platform that you can install with very little experience.

WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day.

WordPress started as just a blogging system, but has evolved to be used as full content management system and so much more through the thousands of plugins, widgets, and themes.

Many online reputation companies including Reputation Armor use wordpress for their clients and internally to create high ranking websites. The blog you are reading now uses wordpress.

It is very easy to get started with wordpress all you need is to Download Wordpress, a domain name (YourSiteHere.com), and a hosting services like Hostgator or whoever you choose.

To run WordPress your host just needs a couple of things:

PHP version 4.3 or greater
MySQL version 4.1.2 or greater

Once you have a domain name you will need to point it to your hosting company’s DNS (Namservers), add the domain name to your hosting account, create an FTP account (easy), create a database name in your hosting control panel, upload the wordpress files you downloaded from Wordpress.org, and change the wp-config file in a text editor and save the changes. Now you are ready to blog. It may sound like a lot to do technically, but it is VERY easy. Wordpress has instructions and you will figure it out! Just dive right in and give it a try.

No reputation management campaign is absolute without Google, or Google Profiles.

What is Google Profiles? It’s your personal profile and hub on the Google index. Whenever someone Google’s your name they will notice your profile at the bottom of the search results for your name – along with the profiles of anyone who shares your name. Why use Google Profiles? It isn’t just because it shows up on Google for your individual name.

There’s much more to Google Profiles than merely listing your name and showing your latest headshot photo. You can also incorporate the links to all the places online where you can be found. You can link to your Facebook profile, YouTube channel, and your Twitter feed, your websites and any place else online. If it’s significant and it’s about you then you can link to it. That’s what makes Google Profiles such a great reputation management tool.

If you do not use Google Profiles yet – You should sign-up and link to other pages about your personal name. It only takes a few minutes and will help! Remember Google Profiles is for your individual name, not your business name.

Google Alerts

Google Alerts is a great FREE tool for reputation management and monitoring. Creating a Google Alert is easy and will alert you VIA email or your Google alerts page of any new information that has been indexed by Google about you or your company (Keyword).

If you have yet to create a Google Alert for your name or business name, now is the time. It only takes a few minutes to set-up a Google Alert and once it is set-up it is fully automated.

To create your alert go here: Google Alerts

Watch a tutorial video:

Reputation Armor notes that Reverse Search Engine Optimization goes right along with the structure of your online reputation management agenda. It is the quickest, most capable resolution for dealing with negative results that have surfaced on the search engines about you or your company. By forcing negative listings from the front page of Google, Yahoo, and Bing, reverse SEO protects you from the detrimental annotations of others.

Negative exposure online has become one of the most frustrating challenges for Reputation Armor clients.

With sites like RipOffReport.com it is easier than ever for anyone to post anything. These Complaints are typically anonymous. Reputation Armor has found that names are consistently unattached to forum threads, blog posts, and even entire websites. Therefore, it is an complex task to track and address the source of the complaint. Furthermore, Reputation Armor has found that the growing popularity of social networking platforms has made it easier than ever for anyone with a accusation or false complaint to give weight to their resentment.

If you or your company has been the target of negative online complaints, it may be time to launch a reverse SEO campaign with Reputation Armor

In the following, Reputation Armor will spell out how negative results gain footing within the search engines, and how it can lead to a public relations nightmare. We’ll also provide a working blueprint for executing a reverse SEO campaign and controlling the damage.

Managing Negative Results With Reverse Search Engine Optimization

To appreciate why reverse SEO is effective, the ReputationArmor.com team thinks you should be aware of how negative results take root within the top search listings in the first place. Google, Yahoo, and Bing rank pages based on a large number of criterion. If a website and its individual pages satisfy the most important of those criteria, those pages will rank well.

A lot of the negative results that target companies are to be found on websites that meet key ranking parameters in the search algorithms. That means the negative results can climb into the top positions and gain exposure. When people search for you or your company, they’ll see the ghastly press.

Reputation Armor s reverse search engine optimization consists of an Online Reputation Management strategy that pushes negative exposure from the top search positions. By removing the negative results from the first 2 or 3 pages of listings, reverse SEO limits its exposure and suppresses its force.

Fundamentals Of A Triumphant Reverse SEO Campaign

Like search engine marketing, reverse SEO uses a systematic, multi dimensional approach to protect your online reputation. The first step that Reputation Armor recommends is to identify the sites and pages that include negative results about your company, and are ranking for central keywords. Those keywords might include your name, that of your company, or key employees.

The second step of reverse SEO as Reputation Armor observes it is to analyze those sites and pages for their respective ranking authority. That will help you establish the effort and tools you’ll need to use in order to move them from the first page of listings within Google, Yahoo, and Bing.

The third step is to assemble the necessary tools and execute your reverse SEO campaign. Deployment of optimization tools such as press releases, a new network of competing sites and blogs, social media profiles, and social bookmarking programs begins immediately when Reputation Armor starts a campaign for a client. A Reputation Armor Reverse Search Engine Optimization campaign also includes heavy content syndication to build high-quality links. Reverse SEO Begins

Before Negative Press Emerges

Reputation Armor has found that the best time to launch a reverse SEO campaign is before negative results appear in the search results that are generated by search engines. This is due to the way that the pages link. A page will rank well within the search engines if there are enough links pointing toward it. However, once it ranks, it will receive a larger spotlight. Negative results can spread in a hurry as people attach the links pointing to those negative results to their own blogs, sites, forums, and social media accounts. That creates a growing portfolio of links pointing toward the damaging press, cementing its position in the top listings. It becomes more difficult to address. By launching a “Reputation Armor” reverse SEO campaign upfront, you can thwart the negative results

from gaining exposure in the first place.

Armor Your Online Reputation with Reverse SEO

Reverse SEO should play a key role in your online reputation management. It is effortless for unsatisfied customers, resentful employees and malicious competitors to discolor your name. And when it happens, it is usually done under the cover of anonymity.

To launch your Reputation Armor reverse SEO campaign now – before trouble strikes and the damage begins to gain momentum in popular search engines, contact Reputation Armor @ 888-358-ARMOR

Schemes and SEO are not really terms that go together.  SEO is not about scheming, despite what some SEO firms may tell you.  Rather, SEO is about a set of processes, both onsite and offsite, that work together to “prove to” Google, Yahoo and Bing  that your website should be ranked higher than the others for a particular keyword or phrase.  Whether you call them tricks or processes or techniques, here are some effective SEO steps that Reputation Armor use that actually make a difference:

• Page Title
  There are a variety of metatags at the very top of a web site’s source code, usually Title, Description and Keyword tags. Out of these, the title carries the most weight in the indexing of your website with search engines. When a search engine is looking to determine what a particular page is about, that’s what it’s going to look for (not to mention being the first thing that visitors will see when they look at your search engine listing). Reputation Armor recommends sticking a keyword or two in the title tag (but not so many that it looks like spam to a search engine). Place your company name at the end of the title and that particular page’s title with keywords in the beginning of the title.
• H1 Headers
  Headers are what help users and search engines both know what the key points of that page are going to be. Put in an H1 tag, and further break down the copy with H2 and H3 tags. Reputation Armor notes that not only will that break up the copy on the page, but it will also let search engines know what’s on the page and give priorities to the content that will assist in indexing the site appropriately.
• Alt Descriptions
  Search engines love descriptive images. Putting alt descriptions on the images give relevant text that search engines can recognize when indexing the site. Remember that the more relevant text you have on the page, the better your chances are in search engine rankings.
• Titles for Links
  Reputation Armor uses the same standard that applies for images here. Text that describes the link that you are about to click helps users and search engines both.
• Relevant & Unique Content
  Reputation Armor shouldn’t have to reinforce the obvious here, but making your content vivid, attractive and understandable isn’t enough (even though it’s very important). Just make it natural, relaxed and relevant, both to users and to Google.
• Good Links
  High-quality links are essential to getting traffic and getting a high page rank. Blogs, social media and other niche links are vital to your page rank. Reputation Armor builds a give-and-take with other related sites, but steers clear of link farms  spam like sites that can actually push down your page rank and kill your legitimacy with visitors.
• Flash and Html
  Users love Flash animation; search engines don’t. If you’ve got to have Flash on your site, make sure that you have an HTML equivalent side-by-side with it. And if you’ve got to have a Flash or splash page on your landing page, include a “skip intro” option, links to your main site content or sitemap. Reputation Armor observes that not only do splash landing pages confuse search engines, they’ve become so cliché’ that they annoy visitors as well.
• Webmaster Tools
  Google, Yahoo and Bing have webmaster sections where you can create an account, upload a sitemap and get a glimpse of stats about the crawling of your website. Pull from all this data to optimize your website and your individual pages. This is an essential tool that Reputation Armor uses often.
• Content Management System
  If your site is still built on individual asp, php or html files, switch to a content management system such as Wordpress, Joomla or Drupal. It will make your life much easier and give you a team of tools to promote your site. It will also increase user interaction and reduce the amount of time you spend on updates and changes to your site.

Reputation Armor is aware that getting a first-page Google result is more difficult than ever. Not only do Google’s search and indexing algorithms continue to evolve in intricacy, but Google has given over more and more of its search results real estate to intermingled search results, displaying videos and images towards the top of the first page, and pushing down traditional web results that would have otherwise contended for top rankings.

But where most see problems, Reputation Armor finds opportunity. Even though Google’s brand new zeal for video has fashioned more competition for a smaller amount of traditional search results, it has allowed clients of Reputation Armor with video resources to lucratively attain first-page rankings. In fact, Reputation Armor has found that videos were 53 times more likely than traditional web pages to receive an organic first-page ranking.

For more information on Video Search Engine Optimization, Contact Reputation Armor, 888-358-2766

Use the “About” text box to place keyword-dense prose near the top of your Page

Reputation Armor suggests that a key SEO strategy that should be employed on your Facebook Page whenever practicable is placing keyword-dense text as close to the top of the Page as possible. Because Facebook limits where Page owners can place large chunks of text on the default Wall tab of Facebook Pages, the “About” box, in fact, represents the uppermost position in the CSS structure of the page to add custom text.

In order to add text to your Page’s “About” box, click the “Write something about [YourPage]” in the box underneath your Page’s profile picture. You’ll then be able to enter custom text in the input box – there is a 250 character limit, so choose your words wisely.

If you’ve started an online business enterprise then you understand how important traffic is to you. Reputation Armor knows the best way to get customers to come running is through SEO.

What’s SEO?

This is the abbreviation for “search engine optimization.” Reputation Armor has a simple answer for this. Your sites will we optimized so that it ranks higher in search engines

One aspect of SEO: Keywords

1. Don’t worry if you don’t have keywords in mind, Reputation Armor will help you discover the exact keywords that will drive traffic to your business.

2. Settle on a keyword or two and apply it on your web page. Site optimization is a bit trickier than optimizing content. For your web site, these keywords can perhaps come in the form of in webpage headers, image tags, taglines, anchor text (the terminology which conceal a hyperlink within the text of an article) and other places. Whenever your internet site is registered with search engines like Google and Yahoo, the bots and spiders crawl every page. You would like them to discover your key terms and rank accordingly.

3. Leverage the keywords and phrases within your content shown in your website. Keyword density is the number of times that a certain keyword appears in a piece of content of a certain size. Reputation Armor has found that the most desirable keyword usage is between 3% and 5%. Going above that could be considered “stuffing” and can get you reprimanded.

Search engine optimization is trial and error. Reputation Armor is here to help you with all your SEO needs. But, if you are a passionate and zealous individual, want to go at it alone,  and you are able to figure out how to utilize it yourself and attract targeted traffic to your web site it is sure to improve product sales.

To learn more or find out how to contact us visit: Reputation Armor

ReputationArmor.com wants you to know about an important aspect of wearing reputation armor.

Protect Your Online Reputation With Reverse SEO

Reputation Armor uses  reverse SEO as a key role in your online reputation management program. It is far too easy for unsatisfied customers, resentful employees, and malicious competitors to harm your name. And reputation armor knows that when it happens, it is usually  under the cover of anonymity, which makes the complaint or grievance impossible to address in private.

Launch your reverse SEO campaign now with reputation armor – before trouble strikes and the damage starts to gain momentum in the search engines, you’ll be glad you did.

For more information on reverse SEO, please contact Reputation Armor

Reputation Armor, on why to focus on Organic SEO

1. Reputation Armor knows that the majority of people still trust the organic results on search engines. If your website is not within the top few listings, you are losing traffic and possible sales to your competitors.

2. Peoples search behaviors have changed. Today, people search in diverse ways and you cannot foresee the exact keywords that your customers use to look for your products or services. But by optimizing your content with reputation armor to use a precise keyword theme, you can intensify your website reputation in the search results listing.

3. If your competitors are up there, you need to be there also. If not, you are losing possible sales to your competitors because they are going to get more traffic than you.

4. When reputation armor optimizes your website with appropriate content, you get people to stay at your site longer and this will raise your conversion rate.

5. With appropriate SEO, more people are visiting your website. This means that even with your current conversion rate, you can get more sales.

6. Reputation Armor can insure that you always stay ahead of your competitors. As competition gets stronger, you need to leverage SEO to get more traffic and sales than your competitors.

7. With SEO, you can grab a larger market share. This makes your company an authority in your industry, which at the end of the day translates into added sales.

8. 24/7 spotlight with SEO from reputation armor. When your website is optimized, you get traffic all day long.

9. You do not need to pay for each click that SEO brings you. Clicks from the organic listing are on the house. So you are saving more money in the long run with SEO. Reputation Armor is a firm believer in having strong organic links

10. Repeat business. Customers referred from search engines are inclined to stay around longer, which increases client lifetime revenues via SEO.

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