Why Yelp Filters Reviews – Remove Yelp
Reputation Armor received several calls a week from businesses that are having issues with positive 4+ star Yelp.com reviews being filtered and not viible to visitors of their yelp listing.
The big question is why does Yelp filter reviews and what can trigger a good review to be filtered?
Based off of our (Reputation Armor’s) research it was found that yelp reviews (goos ones and bad ones) can be filtered for many reasons. Some of the reasons are listed below:
-Your company has put “good” reviews on yelp immediately after a bad one was filed on yelp. A good review immediately following a bad one has the characteristics of foul play within yelps eyes.
-A user has flagged your good reviews and yelp looked in to it and feels it may be false review trying to combat a bad review.
-You are getting to many reviews and it does not look natural to Yelp. It you normally get 1-2 reviews a month and then all of a sudden you get 10 in one month, Yelp will filter some of the because it is not natural looking.
- The same IP address (computer) is trying to post multiple reviews. Yelp can tell that your computer has been there before. They will filter duplicate user or IP reviews (Good or Bad).
-The location of your computer might play a role. If you are in Salem VA, and trying to review a restaurant in LA, then a restaurant in NC, yelp may think they are false reviews since your computer is sitting in VA.
-Too good to be true? Most reviews online are negative in nature. Not many people go out of their way to say good things about a company unless they are pushed to do so. Yelp is not made up of idiots; they are quite smart and have put hundreds of thousands of dollars in coding to ensure real reviews go live. It is apparent that any GOOD review will go through a greater verification process and maybe a live moderator will read it. If your review sounds over zealous it may get filtered.
-Using a proxy (hiding your true IP) might get god reviews filtered. Proxies are shared with others and yelp might stay up to speed with the newest proxies and give them no creditability.
In Yelp’s Own Words:
“Here at Yelp, we’re trying to connect people with great local businesses. Providing consumers with trusted review content is critical to this mission. One question we occasionally get asked on this topic is why reviews sometimes “disappear” from a business page. While the overwhelming majority of reviews aren’t affected, we figured this might be a good time to offer some specifics on why reviews sometimes don’t appear on business pages (and why we think this helps make Yelp the most useful consumer review site around).”
“Yelp has an automated Review Filter that many people are surprised to learn was put in place soon after our big launch in 2005. Of course, it’s evolved over the years; it’s an algorithm our engineers are constantly working on. Its purpose, however, remains the same: to protect consumers and business owners from fake, shill or malicious reviews.”
Conclusion: If you need help managing a yelp review issue please contact us at 1-888-358-2766 x 701
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Reputation Armor notes that Reverse Search Engine Optimization goes right along with the structure of your online reputation management agenda. It is the quickest, most capable resolution for dealing with negative results that have surfaced on the search engines about you or your company. By forcing negative listings from the front page of Google, Yahoo, and Bing, reverse SEO protects you from the detrimental annotations of others.